Listing Details:

  • Price: $450,000 Does not include Inventory
  • Gross Revenue: $503,348 
  • Sellers Discretionary Earnings: $115,512
  • Location: Royalton MN 
  • Inventory: $400,000 
  • Support & Training: 8 weeks 
  • Reason for Selling: Retirement


Business Description

Treasure City is Central Minnesota’s largest & most unique gift and souvenir shop, located on Highway 10 in Royalton, strategically located on primary route to Brainerd Lakes Area, about 1½ hours north of the Twin Cities. Treasure City has been in business over fifty years and has become a Minnesota icon.

  • Land & Buildings are included
  • Inventory is  also available (est value is $400,000, not included in list price).
  • Current owner oversees operations, with well trained staff
  • Located on well-traveled US Highway 10 with MN DOT daily traffic counts of ~22,860.


Treasure City truly has something for everyone! Take a picture with Pirate Pete and check out the 200# man-eating clam. You’ll find an amazing selection of Minnetonka moccasins and sandals, gifts, souvenirs, toys, and games, including many unique treasures that aren’t available elsewhere. Huge inventories of fireworks (year round) and pirate items are also available.
Exploring Minnesota stated, “Treasure City is a must-see place in your travels.” Jason Davis of KSTP’s On The Road said, “If Treasure City doesn’t have it, you don’t need it. You really need to see it to believe it!” First-time visitors frequently say, “Oh, my gosh! I can’t believe this.” The whole family will enjoy.


Competitive Analysis

Treasure City is truly one of a kind.

Interested in learning more about this business?

Want to see more?

Browse our list of companies and small businesses for sale. Be sure to check back often since we're adding new listings on a regular basis. 

View All Listings

E-mail address

Contact us

+(888) 290-5232

Confidential Consultation

Talk to an Advisor