This Promotional Products company has a few advantages over their competition. The first is that they not only sell the products but do much of the embroidery and decoration of the goods in house allowing faster turn arounds, more flexibly and HIGHER profit margins. The second advantage is that the business has a store front operation which has assisted the owners direct sales efforts with walk in business. In addition to the first two advantages the owner has done a wonderful job of diversifying the customer base to include not only commercial business sales but also sales to schools, individuals and non-profits.
Covid 19 has presented new PPE product line opportunities across the full spectrum of this business’s customer base. Currently this business has a retail component that is only open 5 days each week and not open on prime sales day of Saturday.